Trade visitor numbers increase at Frankfurt shows

The reintroduction of days reserved for trade visitors has boosted their number at Musikmesse and Prolight +Sound, leading to more international visitors and higher exhibitor satisfaction.

The reintroduction of days reserved for trade visitors resulted in a 10% increase in trade visitors to this year’s Musikmesse and Prolight +Sound and more visitors from outside Germany. The growth in trade visitors also resulted in higher exhibitor satisfaction (up 7%) for the event held in Frankfurt from 9-12 April.

Over 90,000 visitors from 152 countries made their way to the Frankfurt Fair and Exhibition Centre during the five days of the shows – despite public-transport strikes and around 800 flight cancellations at the beginning of the fair. In common with previous years, some 20,000 visitors attended this year’s Musikmesse Festival concerts at 30 venues throughout Frankfurt. Some 1,803 companies from 56 countries launched their latest products during the five days of Musikmesse and Prolight + Sound.

“The positive echo from the exhibitors of the two fairs and the high visitor standard indicate that we are on the right track. The sector honoured the focus on business during the working days. Moreover, we sent out a positive signal for music and events with our multi-faceted music-education programme for young people and the successful Musikmesse Festival”, said Detlef Braun, member of the executive board of Messe Frankfurt. “We aim to build on the strengths of the trade-fair duo in the future, too. Accordingly, we are setting course for a Musikmesse and Prolight + Sound in 2019, which focus even more on the wishes of our customers for an international meeting place for the music and event-technology sector and exploit synergistic effects between the event to the utmost.”

In line with this, Messe Frankfurt has announced that Musikmesse and Prolight + Sound 2019 will overlap fully on all days and move closer together spatially. Thus, Musikmesse and Prolight + Sound 2019 will open their doors from 2-5 April, from Tuesday to Friday. The Musikmesse Festival will also enter a new phase and be held next year from Tuesday to Saturday, a day longer than at present.

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