Touch sensor technology could meet demands of digital content in the transportation sector

Combining way-finding and live travel and local information with wider promotional and entertainment messaging is bringing interactivity to underutilised spaces.

Interactivity can provide content-rich information that is accessible to everyone.

Live timetabling eliminates costly, printed collateral that can quickly become obsolete.  Passengers can personalise their experience as they are able to instantly manipulate the screen to provide relevant, realtime content. The burden on multi-lingual staff is also reduced as users can switch between languages.

Larger screens can open up compelling ROI opportunities: a touch-enabled screen can display product or promotional messages, providing a special advertising medium in a highly public location – quickly attracting attention from passers-by when deployed creatively.

For example, clever positioning within a bus shelter guarantees high footfall, combined with a likely period of waiting time – the interactive elements can be used to provide a distracting activity and source of entertainment, whilst simultaneously driving brand engagement and maximising the advertising potential to the public, in an otherwise underutilised location.

Enter Visualplanet’s Single User touchfoil, a clear flexible film touch sensor which is applied to glass to add touch capabilities. Simple to retro-fit, the touchfoil works through glass up to 20mm thick.

Visualplanet’s Dan Spencer comments: “Small format touch sensors have become an integral part of our day to day lives, so consumers demand a natural touch experience on a large format screen that replicates the experience with which they have become so familiar.”

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