Expo 2020 Dubai to see significant Cisco Vision deployment

The Dubai 2020 Expo will see one of the world’s largest deployments of the Cisco Vision digital signage solution after Cisco was chosen as the digital network partner for the World Expo.

Cisco CEO and chairman Chuck Robbins with HH Sheikh Ahmed bin Saeed, chairman of Expo 2020 Dubai

The first ever World Expo to be held in the Middle East, African and South Asia region will see one of the world’s largest ever deployments of the Cisco Vision dynamic signage solution. Expo 2020 Dubai will deliver information and interactive experiences across thousands of displays to engage visitors and employees in new and more impactful ways.

Cisco has been named the digital network partner for the World Expo and, with its intent-based networking solution, aims to provide the most advanced technology infrastructure in World Expo’s 167-year history. An expected 25 million visitors will be exposed to innovative connected signage solutions, driving dynamic content and immersive, customised experiences. Expo 2020 will take place between 20 October, 2020 and 10 April, 2021 and organisers expect 70% of visitors to come from outside the UAE.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Expo 2020 Dubai Higher Committee, said: “Dubai is rapidly becoming one of the smartest and most connected cities in the world, exploring futuristic solutions that range from driverless vehicles to artificial intelligence solutions. At Expo 2020, we hope not only to share the expertise we have acquired across these areas, but also, through our partnership with Cisco, to connect minds around the world and capture the many opportunities made possible through collaboration.”

Designed for the digital era, the Cisco intent-based network provides an infrastructure that constantly learns, adapts and protects, making it ideal for the complete digital experience offered at Expo 2020 Dubai. It will also help enable visitors, exhibitors and organisers to connect anywhere, on any device – securely, reliably and seamlessly.

Expo 2020 will use the Cisco Vision signage solution to help deliver information and experiences throughout the Expo in a way that enhances attendee engagement. The solution provides dynamic signage and high-definition digital content and video that will help enable more than 200 international participants to offer compelling, interactive experiences.

Delegates from Expo 2020 Dubai visited Cisco’s San Jose headquarters in March to experience multiple use cases of Cisco Vision and explore ways in which Cisco technology can drive compelling experiences for Expo visitors. While providing centralised control of all connected multimedia endpoints, Cisco Vision helps meet the unique needs of each day or event based on demographics, time of day, and activities planned.

Shukri Eid, managing director of the East Region at Cisco Middle East, said: “The path to the digital future is paved through the power of intelligent networks. We’ve partnered with Expo 2020 to help ensure their infrastructure delivers on that promise and brings unique experiences for visitors at every stage of their visit.”

Cisco was a strategic partner at both Expo 2010 Shanghai and Expo Milano 2015, as well as the official networking supplier for both the London 2012 and Rio 2016 Olympic and Paralympic Games. The company joins a number of global brands that are Expo 2020 Dubai Official Premier Partners including Emirates Airline, Accenture, DP World, Emirates NBD, Etisalat, Nissan, SAP and Siemens, with more partnerships expected to be announced in the coming months.

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