Daktronics caters to retail market with narrow pixel pitch offering

Daktronics showcased its Narrow Pixel Pitch (NPP) LED displays at Retail Digital Signage Expo (RDSE) in Olympia, London.

The product proved popular with retailers and integrators searching for a visual solution that would offer the image quality and durability necessary for the retail environment.

Patrick Halliwell, Daktronics UK managing director, commented, “The industry standard for image and video quality is HD resolution and is quickly expanding to include 4K content. Narrow Pixel Pitch (NPP) LED video displays can now handle content that was previously restricted to LCD screens.

“We have seen an increased interest for retail market indoor screens. We have installed displays in some of the biggest shopping centres in the UK, such as Westfield in London, as well as in international airports such as Gatwick and the Los Angeles International Airport (LAX). The trend extends beyond the UK, we have recently delivered a fantastic project at CentrO Mall in Germany.”

Daktronics displays can manage the heat generated by millions of LEDs. Heat is one of the greatest challenges facing manufacturers today and is the primary factor in early display failures.

As customers have rapidly shifted toward tighter pixel pitches for indoor applications, the company has introduced a range of NPP LED displays in the sub 4mm category to include: 1.2mm, 1.9mm, 2.5mm, and 3.9mm.

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