What impact is AI making?

Three industry experts give their view on the increasing use of AI in AV and the potential for it to expand into all design and installation projects.

Graham Mackay

Managing partner, Generation Digital

“The impact of AI is already apparent to most us in a consumer context, with Siri, Alexa, Google Assistant and Cortana playing a role in our personal lives.

Now, we’re seeing AI having a big impact in the modern workplace as organisations start to adopt and integrate it with workplace collaboration tools.

AI can support users with ‘just in time’ training on new AV technology at exactly the time they plan to use it. We work closely with the Workplace by Facebook team which uses AI and bots to support its recruitment process – managing interview bookings and candidate feedback – and with customers who use AI to help manage employee engagement.

We are really positive about this impact of AI and bots on workplace collaboration tools. It creates another opportunity for the industry to improve workplace collaboration. The important thing is to remember to put the humans (users) at the centre of any AI/bot related projects, make sure any AI investments are intuitive and integrated with the existing tools.”

Oliver Mack

Managing partner, macom Group

“AI will be a key enabler for next-generation meeting rooms, or what we call Meeting 4.0. A smart meeting room can make autonomous decisions to meet the needs of the users. Such decisions are based on big data collection and the knowledge about the building as well as the behaviour of the system and the user. The main difference to current Smart Meeting rooms and Smart Buildings will be that future systems will be self-learning. Today everything is rule-based.

Defining the rules and implementing control programs is very complex and effortful. And a lot of systems are not oriented on user-needs and user behaviour but are systems from experts for experts with very low flexibility.

To get there, AV will have to overcome some major challenges like being able to connect all devices to the network, collect and manage big data from devices but also from the users, manage data security and personal data protection issues (legal and technical), and continuously learn and monitor how to use and interpret the collected data.”

Sanj Surati

Digital atelier, Tiger Heart

“There is a baffling amount of big data out there at the moment which means machine learning now comes into play to manage it quickly and efficiently. Artificial intelligence allows for a huge automation process which not only controls what is being output but also learns from its mistakes.

This is interesting as it’s the first time we’ve seen machine learning computation being using in the AV space. It can now predict and showcase things that the customer may not have thought of. An exciting benefit to this is show controllers which can personalise the experience to the consumer in minute details to make the customer feel like the experience is relevant to them. A lot of the luxury brands I work with are experimenting with this in retail to engage with the consumer in new and exciting ways. Voice activated AI is also playing a big part in the way Generation Alpha is exposing itself to what’s around it. Research agency Tractia predicts there will be 1.8 billion users of voice assistants by 2021. This is an insight into how this shift of human behaviour could affect how people engage in the experiential.”

Have your say

or a new account to join the discussion.