TV channel streamlines graphics

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TV2, the largest commercial TV station in Norway, has chosen Pixel Power systems to automate its promo, branding and continuity graphics. The automated workflow systems avoids the need for off line editing for promo versioning, voiceovers and general continuity graphics.

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The TV2 requirement was for these repetitive and tedious tasks to be handled using graphic templates that are then filled with parts of their in house programme schedule and programme metadata information.
 
Pixel Promo, also from Pixel Power, was chosen to gather all the required data from the customer’s scheduling and automation systems and to populate the graphic templates according to specific rules and logic specified by the customer. This enables them to display and promote items in range of ways required and across their whole channel lineup. For example, a scheduler will schedule a TV program for a particular time and Pixel Promo will build the graphics for it, picking up any information required along the way.
 
Clarity 3000s with the realtime 3D option will be used as the graphics playout systems in transmission. The TV2 channel’s creative design concepts require realtime processing of video clips to be animated across the screen in 3D space. One fully featured Clarity 3000 system will create all the master templates that will then be used by Pixel Promo to distribute to the playout unit.
 
TV2, who are based in Bergen, have found that another useful component of Pixel Promo is its Asset Management. Pixel Promo can be linked to TV2′s Final Cut server, which holds video and audio assets, and can copy these across as required. This system is especially effective for news and sports channels that may require access to many different programme-specific video clips during a day.

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