Mass adoption of HDR driven by ‘poor experience with 4K’

Mass adoption of HDR driven by ‘poor experience with 4K’
January 07
16:01 2016

The claim by Paolo Pescatore, director of multiplay and media at CCS Insight, was made after four major manufacturers announced that they will be adopting HDR at the CES show in Las Vegas.

Mass adoption of HDR by major electronics companies exhibiting at CES is being driven by “a poor initial experience with 4K”.

The claim by Paolo Pescatore, director of multiplay and media at CCS Insight, was made after Samsung, LG, Sony and Panasonic all revealed that they will be adopting HDR.

Pescatore (pictured previously) said: “Unsurprisingly HDR is as big a theme as 4K, if not bigger at CES this year and these latest announcements from Samsung, LG, Sony and Panasonic clearly reinforce this. All consumer electronic providers are now jumping on the HDR bandwagon in order to sell more TVs. As a result, there is no denying that HDR is very much needed given the initial poor 4K experiences and it is increasingly clear that the technology needs to be supported with other features to enhance the overall viewing experience.”

Pescatore said the difference between 1080p HD and 4K displays is only really noticeable on screens larger than 40 inches. However improvements can be gained by integrating other technologies such as higher frame rates and more importantly HDR.

“Despite all of these efforts, it is paramount for content and media owners to support HDR and there is still a distinct lack of 4K content in the market. We expect HDR to feature prominently throughout the year and especially at NAB (the National Association of Broadcasters show) in April,” Pescatore said.

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