Floating telephones
Paul Milligan, August 13, 2008
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Cellular South Wireless is using display technology to promote its flagship store in Mississippi. The focal points of the installation is designed by HoloPro partner Intava, visitors to the shop are met by a five foot high transparent revolving telephone. A video projected onto a glass screen using HoloPro provides the impression the phone is floating in the air.
HoloPro uses light-directing holograms of more than 20 million/m2 to help make the illusion as real as possible. The installation also includes 40 7in touch displays. The ‘digital fact tags’ show up-to-date information on every Cellular South mobile phone. The HoloPro and touch displays are controlled by Digital Signage software from Intava. This enables contents to be adapted quickly at any time.
The Holopro used was produced by G+B pronova GmbH in Germany. The installation was carried out by Intava in cooperation with their American distributor, Brookview Technologies.
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