Beatles mural projection mapped on to its old Apple building in London
Paul Milligan, August 6, 2013
Projection Advertising has transformed the appearance of 94 Baker Street, the Grade II listed one-time base for Apple Records and the Apple Boutique, as part of an event to launch the new Apple Apartments.
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Using two 15K projectors to create a light projection, Projection Advertising filled the facade of the building –on the corner of Baker Street and Paddington Street – with a contemporary interpretation of the famous psychedelic-style mural by Dutch group The Fool, which had originally adorned the Apple building in its heyday.
The image was projected with the strapline ‘another beautiful place for beautiful people’ – echoing Paul McCartney’s description of the Apple Boutique as ‘a beautiful place where beautiful people can buy beautiful things.’
Inspired by the Beatles’ reputation for exuberance and imagination, the Apple Apartments have a unique place in Beatles history.
Property developer The Malins Group has restored and redesigned the interior of the Grade II listed building to create five apartments. Contemporary interiors are decorated in a 1960s monochrome palette and 1960 pop culture is reflected throughout.
Two artists were commissioned to provide artwork for the apartment interiors. Keith Haynes, who uses original Beatles vinyl albums and singles from the 1960s, has created a series of artworks. Scott Eaton, who created the Venus of Cupertino ipad dock, has created Venus of Cupertino lamps for the bedrooms.