XL Video appoints Lucas Covers as group CEO
Paul Milligan, March 5, 2013
XL Video has appointed Lucas Covers, former CEO of De Boer Structures and Philips Home Networks as its new Chief Executive Officer for the group. The appointment took effect from 1 March 2013.
The new brew cinema at Stiegl Brauwelt features a panorama film in five languages with a floor projection on a surface of about 200 sqm. The visitors are able to enjoy an exceptional visual beer experience. The walk-in cinema which is designed as a multi-dimensional projection space offers an unrivalled and unique insight into the world of beer and its origins.
Iconic London store Harrods has just unveiled its newly refurbished Escalator Hall 3 as owners, Qatar Holding, continue to invest in the customer experience. The concept celebrates the store’s rich heritage and architectural history while integrating the latest in digital media technology, including 16 new escalators over seven floors that feature super-high definition video-walls – providing Harrods brands optimum advertising opportunities.
The Comédie Française in Paris is one of the most important and historic performing arts institutions in the world, and since 2013, is now operating with Tannoy’s innovative QFlex beam-steering technology in its main theatre.
Chairman of the Board of Directors, Chris Depreeuw said: “This appointment must be seen as the next logical step in the evolution of XL Video. After a rewarding year 2012, the time has come to further accelerate our growth path.”
This follows the recent announcement of two new managing directors; Ron Sreenan in the U.S. and Cédric Bruzac in France.
Covers served as a senior executive at Philips where he held several international positions. These included the management of the digital video business, Philips Home Networks, located in Paris.
In 2008 he became CEO of De Boer Structures, a leading international supplier of temporary and semi-permanent structures.
René de Keyzer, founder and board member of XL Video, will take up his role as founder-president, with particular responsibility for strategic projects and global sales in close collaboration with Covers.