1.1 million flat panels shipped globally in Q4, but Chinese market sees huge drop
Paul Milligan, February 13, 2013
The flat panel market reached a total of 1.1 million units in Q4 2012, a flat performance on Q3, falling 4.6 per cent quarter-on-quarter, but growing 7.18 per cent year-on-year, according to the latest round of research from Futuresource Consulting. This performance hides the fact there was a strong performance from a number of brands for professional displays which experienced double digit growth quarter-on-quarter.
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The EMEA region, without Turkey’s results had a strong performance with double-digit quarter-on-quarter growth.
The developing MEA region continues to show its potential with good sales in not only more established markets, such as Israel and Saudi Arabia, but in the emerging markets within North Africa. There were also positive signs in the Western European markets, with the majority of countries experiencing strong quarter-on-quarter growth.
The Asia Pacific region is dominated by the Chinese market, which saw a massive quarter-on-quarter drop of 28 per cent, following a particularly strong Q2 and Q3 for many domestic vendors.
The Korean market on the other hand has recovered well through 2012, after a poor start of 9,100 units in Q1, finishing with full-year sales of over 64,000 units to the benefit of the Korean based vendors.
Through 2012 the market saw a dramatic increase in the number of LED lit professional displays in the market, with full-year sales reaching 352,000 units, which accounted for 21.3 per cent of LCD sales, up from 4.7 per cent in 2011.
The pure professional display market saw a downturn, dropping 14.4 per cent quarter-on-quarter which was affected by the first phase of the Turkish education ending. However, the year-on-year performance of the professional display market at 2.7 per cent still had positive growth.
Larger screen sales (50in) experienced a significant increase in 2012, this category accounted for 30.1 per cent as opposed to 24.7 per cent in 2011.
Panasonic remains the key vendor in the large screen category, but year-on-year growth has been aggressive from competing brands. This trend is expected to continue through 2013 as vendors expand their product ranges and verticals moving towards more standardised flat panels.