Scala runs LED videowalls for 5.7m people at Naples Airport
Paul Milligan, August 2, 2012
Two large LED walls running Scala digital signage software have been installed at Naples International Airport by Scala partner Konvergence to reach the airport’s 5.7 million annual customers.
The airport management company Gesac decided to install two LED walls, 3×4 metres each, for marketing purposes.
The LED walls are located in the main entrance area of the departure hall. By displaying the adverts next to/or in-line with important airport services information, a much higher ‘guaranteed’ viewing rate is created, versus screens that only show advertising messages.
The sale of advertising slots by Gesac means it is able to reduce the overall cost for operating the site.