PlayNetwork creates in-store experience for London Ray-Ban flagship
Paul Milligan, February 22, 2012
Media network provider PlayNetwork has created an audio in-store customer experience for sunglass brand Ray-Ban at its Covent Garden flagship store.
Ray-Ban Covent Garden
Ray-Ban has a long standing affiliation with music which is reflected by its current ‘Never Hide’ campaign as well as Ray-Ban Room sessions which feature up and coming artists and ‘Backstage’, recorded at the biggest summer festivals.
PlayNetwork’s specific ‘heritage’ music profiles are designed to reflect Ray-Ban customers’ formative years so that the latest tracks are are interspersed with songs by classic artists such as Joy Division and Oasis.
The in-store music is immediate and hits the customer as they enter the shop. The atmosphere is more calm in the morning and ramps up over the course of the day while at the weekend it has a club feel.
Updates to the profile are made monthly, not only for the latest tracks but also additions to the ‘heritage’ tracklisting.
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This is awesome. Great work by Playnetworks. Wow this is so effective especially in a RETAIL environment. Well done guys.