Danish bank completes full 125-site digital signage roll out
Paul Milligan, January 6, 2012
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Jyske Bank, Denmark’s third largest retail bank has installed Haivision’s CoolSign digital at all its branches. The installation now includes 750 players distributed across more than 125 locations (branches plus head offices and subsidiaries in Zurich and Gibraltar).
Jyske has created four key zones for its digital signage: entry, themed promotions, teller area, and coffee bar. The entry area signs, typically 42in LCD screens, feature messages highlighting current bank promotions.
Themed promotion areas typically feature a 32in LCD screen accompanied by static messaging pieces and takeaway cards with coordinated graphics/QR codes to help customers get more information.
Jyske Bank
42in LCD screens in the teller zone serve to keep customers educated and informed of bank products and services.
42in LCD screens in the teller zone serve drive marketing message and give a distraction that reduces customers perceived waiting time.
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