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Nokia and deadmau5 to combine for 120m high projection on Millbank Tower in central London

Paul Milligan, November 23, 2011

7 Comments

Nokia is to team up with music producer deadmau5 and 3D projection artists for a one-off show in central London to mark the launch of the Nokia Lumia 800 with Windows Phone. The event will see deadmau5 perform in front of London’s Millbank Tower to a backdrop of 3D projections on the full length of the 120 metre building.

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The show will use the 800 windows of the skyscraper as the canvas for the spectacle.

deadmau5 will be performing two new remixes created especially to accompany the projections, which will be played for the first time and broadcast live online to http://www.Facebook.com/Nokia.uk

Millbank Tower

The event, at 9pm on the 28th November will be free for all spectators, who will be able to view the half hour performance from the North and South sides of the River Thames.

John Nichols, director of marketing for Nokia UK, said: “The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a spectacular event to match the phone. The location will allow thousands of people to come and experience something truly amazing and different to anything they have seen before. Fans around the World will also be able to watch the event on our Facebook page.”

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  1. Jodi says: November 23, 2011 at 12:54 pm

    Hi

    What time will this be happening?

    Thanks

  2. Paul Milligan says: November 23, 2011 at 3:25 pm

    Jodi,

    Good question, there was nothing in the release about the start time, I’ve just asked the PR for details & I’ll post them up asap.

    regards

    paul

  3. Paul Milligan says: November 23, 2011 at 4:00 pm

    Just been told it begins at 9pm on Monday night.

  4. Brad Johnson says: November 23, 2011 at 10:32 pm

    I hope this is as spectacular as i imagine it could be.

  5. Azzy says: November 24, 2011 at 10:53 am

    Hi, The editorial above says “The event, at 9pm on the 28th November will be free for all spectators, ” The 28th is a Monday. But Paul’s comment says it’s on Friday!! Clarification needed please. Regards. Azzy.

  6. Paul Milligan says: November 24, 2011 at 11:55 am

    Sorry for the confusion, getting my October and November dates mixed up.

    The event is on Monday 28th November at 9pm

  7. Sarah radclyffe says: November 27, 2011 at 5:01 pm

    Will we need to be above ground level to really see it ? – any ideas of venues ?