JCDecaux’s e-motion digital screens create a Wicked Halloween
Paul Milligan, October 25, 2011
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Passengers at Euston Station will see witches on broomsticks flitting across the London skyline in a digital Outdoor advertising campaign for the hit musical Wicked.
Dewynters, the theatrical promotions agency has booked the two-week campaign on JCDecaux’s e-motion digital screens, surrounding commuters on three sides of the concourse in the approach to Halloween.
The campaign is running during the key October period – targeting audiences during the school half-term and the Halloween season.
Wicked promotion at Euston Station
With the strapline, ’Have a Wicked Halloween’ and moving creative across the nine e-motion screens, the campaign brings a panoramic experience of the musical to Euston. Dewynters has also booked the new Digital Escalator Panels at Euston station.
Ben Hurring, media manager at Dewynters said: “Rail, with its affluent audience of business and leisure travellers, is a perfect environment for us to showcase our product and drive ticket sales. Euston as one of London’s main rail termini is key to us targeting audiences from North London, Hertfordshire and beyond.”
Wicked tells the untold story of the Witches of Oz and has now reached its 5th birthday at London’s Apollo Victoria Theatre, eight minutes away from Euston station via tube to Victoria.
The 6 x 1.6m landscape LCD e-motion screens provide consumers with a ‘wrap-around’ experience across all nine screens. ‘e-motion’ can run up-to-date and constantly changing content, linking directly to live feeds.
The campaign will reach 195,000 people a day.
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