EMEA public display market shows signs of recovery

The reduction is less than was seen in Q1 and Q2 where year-on-year declines were 14.7 and 15.5 per cent respectively. Recovery was seen in developing regions for digital signage, such as the Mediterranean region which saw a 20.4 per cent year-on-year increase, and the Middle East and Africa, which saw a 14.9per cent rise.

Samsung saw its share in Q3 2009 increase to 40.4 per cent of the market from 33.6 per cent in Q2 2009. NEC Displays also grew, with 21.1 per cent of the EMEA market. LCD continues to dominate as the technology of choice with more than 84.8 per cent of the market compared with plasma. Meko is forecasting double-digit recovery in terms of volume in 2010, although this will vary substantially across countries and regions.

Some areas are set to see an improvement due to external factors such as the World Cup, while others have substantial DOOH projects due to complete during the year. However, a number of markets will continue to see declines due to lack of credit, public investment or both.