Jack Morton aids launch of Samsung’s Jet mobile phone

The launch took place in Singapore, Dubai and London, and introduced the product to press, dealers and key influencers. The strapline of the promotional activity was ‘Smarter than a Smart Phone’.

Jack Morton offices in London and Hong Kong united for the Singapore event, which was followed with activity in Beijing.

The launch events introduced the product using multi-media software and gesture-sensing technologies from D’strict.

J K Shin, global CEO of Samsung Electronics, was able to welcome guests and open each event through the use of Musion hologram technology. Following the main product launch and press Q&A sessions, an exhibition allowed the guests to familiarise themselves with the product.