DIY chain uses digital signage

Nuppenau, a Scala-certified partner in Denmark, was selected to implement the network of 750 screens in 120 locations.

Client plans for the network include using Scala software to develop locally adjusted content and way-finding systems featuring touchscreens to improve the shopping experience.

Nicolai Aaboe, interior manager of XL-BYG, said: ‘This new media is generating more sales and makes cross-selling more likely. Another big benefit is that we are now able to give customers product demonstrations in the store using the same system. We can show a lot of different content, which suits our strategy perfectly.