Sonnenklar.TV travel agency launches first of 450-store digital signage rollout
Paul Milligan, September 23, 2010
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Sonnenklar.TV has unveil its flagship store in Munich, which is the first of a projected 450 digital signage equipped, travel agency roll-out in Germany. Sonnenklar.TV chose Acquire to supply digital signage systems for the Munich store, and it was installed by German integrator Maixsys.
Sonnenklar.TV intends to roll out an additional 200 franchised stores in the next three years. After which 250 more stores are planned.
The on-screen graphic design were carried out by Borsche, Sonnenklar.TV’s marketing and design agency.
Sonnenklar.TV, part of FTI, is the only travel agency in Germany to have its own exclusive broadcast TV channel. This first installation in Münich is the flagship store and so is equipped with a larger number of screens likely to be seen in other stores. The store sizes vary from about 25 square metres to 120 square metres and will accommodate either two 42in screens or a single screen and a Totem housing a 19in touch screen.
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