BT chooses Cisco’s content delivery system for its online video network

The Cisco Content Delivery System (CDS) using medianet technologies enables BT Wholesale to establish broadband as a TV platform. Content Connect will deliver digital content to any computer, TV or mobile device on behalf of UK internet service providers giving broadcasters access to a large end user base, irrespective of service provider or technology.

Based on Cisco CDS, BT Wholesale’s Content Connect service can offer a UK-wide service with quality of service (QoS) assurance and detailed reporting and analytics on how the customers’ content is being consumed. CDS also enables customers using BT Wholesale’s platform to monitor network status, and a broad array of details about the broadband user experience, all available on a single portal-based view. And, security concerns are reduced as content delivery will take place within a private network, avoiding the internet altogether.

BT Wholesale expects to introduce its Content Connect service in early 2011.