Illamasqua cosmetic counters decide on Onelan for digital signage

The London-based cosmetic brand celebrated its first birthday in November 2009.

Onelan’s signage is networked on each counter. Content is managed centrally by Illamasqua’s creative agency, Propaganda, and sent to each counter both in the UK and Australia. 

Each counter has an internet connection for their digital signage. Illamasqua’s new collection of films, model and product photography is shown on the displays. 

Occasionally regionally specific offers are displayed relating to seasonal holidays such as Christmas and Valentines day. 

Illamasqua now have eight counters with Onelan digital signage across the UK from Selfridges in  the Trafford Centre in Manchester to Debenhams in Cardiff, and Belfast. 

A variety of portrait and landscape 30 and 40in screens are used.