AV integrator D J Willrich supplies interactive module for 186 Nissan dealerships to promote the Juke
Paul Milligan, August 25, 2010
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186 Nissan showrooms across the country have been fitted-out with an interactive module, supplied by av integrator DJ Willrich, which allows buyers to explore the spec, interior and exterior of the Juke.
DJW created the hardware and software for the module, which was then inserted into a shell for delivery direct to the showrooms.
David Wiillrich, chief executive said: ‘We’re seeing more and more brands starting to exlore this type of interactive technology. These platforms allow the consumer to interact and connect directly with the brand, making it far more experiential. It is not only an effective channel to communicate product and brand messages, but it also frees up staff resource and is more memorable to the shopper.’

The Juke interactive experience modules have been distributed to 186 dealerships across the UK and Northern Ireland.
