PSCo involved in Bullring shopping centre upgrade in Birmingham
Paul Milligan, August 10, 2010
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Bullring shopping centre in Birmingham has undergone an AV makeover at the hands of creative digital media company Ram Vision and PSCo. The mall now features a 103in Panasonic plasma located behind the information desk and positioned so that it can be seen from all three floors of the mall.
21 x 63in Samsung screens, 2x 42in Samsung screens, 6x 42in HD Samsung screens have also been installed spanning the 100,000m2 of retail space.
Paul Masterson, Ram Vision’s commercial director said: ‘We replaced all the plasmas to bring the AV system up to date with brighter screens. We expanded the AV network into news areas of the mall to generate a greater reach for advertisers and potential revenue for the centre.’
This includes the lift lobbies where six 42in Samsung screens were installed between the lift doors, behind glass and recessed into the wall by the pay station.
The screens were provided and installed by PSCo’s Special Project’s division.
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