Larnaca Airport in Cyprus installs 330-screen digital signage system powered by Scala

The network is made up of static and motion media that is located strategically throughout the airport. The majority of the displayed advertisements focus on the country and what it offers visitors.

Advertising content is spread across an array of brands ranging from Rolex and Ulysse Nardin, telephone providers such as Vodafone, luxury golf properties for sale, private banking products and many more.

Upon arrival, travellers are met by two digital signage media: the Sequential Digital Strip and i-Player, which are installed next to the terminal’s moving walkway, or travelator. The Sequential Digital Strip is made of blocks of eight, 16, 24, 40 and 64 screens. The same message is placed on each screen block, and the duration of the content loop matches exactly the time a passenger stands on the travelator. This allows advertisers to broadcast their messages continuously or repeatedly so that a passenger can view the entire message at least once at each stage of the travelator trip. The loop time is a major part of the formula because it allows all passengers to view all messages at least once.
 
As travelers approach passport control, they will see a bank of i-Players. The i-Player is a digital signage application consisting of seven 52in HD LCD screens, set up to create the illusion of a single canvas.
 
The baggage claim area features five video cubes, which have been created from 30 40in LCD screens in 3×3 and 2×3 configurations each. All five cubes play a synchronised message on all sides simultaneously. This gives travelers a 360-degree view of the brand advertised in the entire area at the same time. The Scala 5 Player software synchronizes the content on each of the cubes to display a unified message.