Danish movie theatre uses Scala digital signage in its foyers

The screens, which go up to 50 inches, are located throughout 17 of its movie theatres.
 
The theatres use digital signage in their lobbies and waiting areas to entertain guests while they purchase tickets and wait for movies to begin.

Large screens provide patrons with trailers for upcoming films, general information and advertising from Nordisk Film Biografer’s partners.
 
‘Movie trailers are a very important part of our cinema’s marketing, and hopefully they inspire guests to come back and see a new movie at the same movie theatre,’ said Teis Nielsen, instore and graphics manager at Nordisk Film Biografer. ‘With our new Scala solution, we experience a smoother transition of trailers and a better image quality, so the contents appear clearly.’
 
Additionally, Nordisk Film Biografer uses Scala to manage its digital movie posters with vertically mounted screens.