Radvision completes Aethra purchase and re-brands it as Video Corporation

Video Corporation products will be sold by accredited multi-level channel partners, many of whom were Aethra’s accredited partners. The new brand will be active in the UK, France, Spain, Benelux and Germany.

The company’s UK HQ will remain in the north of England, but will also have the use of a Radvision demo suite in London.  The new company keeps all existing Aethra staff and is looking to expand its personnel throughout 2010, with the addition of two or three staff by the end of the year.

Aethra’s design and development team will remain in Ancona, Itlay, but will now become part of Radvision.

The purchase by Radvision will help it gain market share as the Cisco purchase of Tandberg and SOny withdrawing from the videoconferencing market in EMEA has seen it lose two major OEM agreements.

Speaking to AV Magazine, Andy Wright, Video Corporation’s MD said; ‘Radvision’s backing gives what resellers have told us is a full solution that is now of interest to them.  Whereas before we strong in the end point market but indifferent elsewhere, particulary in desktop video and mobile/personal connectivity.  Since christmas we have seen the desktop element of infrastructure being of greater need out there than i had ever realised.’    

Wright said the company would target its products at SMEs and the public sector rather than focus on large corporates and financial organisations.