Scala partner helps Audi expand multimedia digital showroom concept

So far over 600 retail showrooms in more than 70 countries across the world are using the Audi digital showroom concept
 
The concept offers dealers around the world Audi-certified products and services that enhance the look and feel of their dealerships, enable the latest information to reach customers and facilitate a controlled environment for branded communication that offers local customisation.
 
Audi’s global network of retail showrooms differ in size, location, geography, language, currency and time-zone, requiring local customisation to reflect these differences, including regional pricing and dealer-specific offers. Digital media allowed Audi to address these differences.
 
‘The intelligent content creation by Seeen Media and the application of Scala make it possible to distribute Audi-specific content with just one production in multiple languages worldwide, which saves Audi time and enormous operating costs,’ says Stefan Knoke, chief executive of Seen Media.
 
Digital content created by Audi’s marketing team for use in the Audi digital showroom includes advertorial films, Audi sporting and corporate events, Audi news, and features on culture, innovation and concepts. Content is made available to dealers via a custom portal that enables dealers to download only the content they require.
 
The portal provides a content management and distribution system between head office and the dealerships, which guarantees that the final content presentation will be on-brand and on-time.