Meko report finds signs of recovery in EMEA public display market
Paul Milligan, January 14, 2010
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According to Meko’s DisplayCast tracking service for public displays, EMEA public display shipments have fallen again, but at a much slower rate than in Q1 and Q2, giving the industry some signs of recovery. Shipments decreased 6.7 per cent year-on-year in the third quarter of 2009, which is less than the Q1 and Q2 year-on-year declines of 14.7 and 15.5 per cent respectively.
The Mediterranean region which saw a 20.4 per cent increase YoY and the Middle East and Africa with a 14.9 per cent rise was touted as a sign of this recovery.
‘We are seeing an improvement in the overall market; but it remains slow to recover,’ said Andy Barker, analyst director for public displays at Meko. ‘Not only is it a question of how quickly an economy is coming out of recession but how a country responded to the credit crunch.
‘For instance, Germany saw a 5.3 per cent YoY volume growth in PD in Q3 as it was faster to recover. Others, such as Spain saw a quarterly increase of 8.6 per cent, as they look to invest in digital signage to furnish public project schemes…However, countries only just coming out of recession which made minimal capital investment such as the UK, are not seeing their public display market improve and saw a 22.7 per cent YoY decline.’
The UK-based consultancy is forecasting a double-digit recovery in terms of volumes in 2010, although this will vary substantially across the countries and regions.
Some areas will see an improvement due to external factors such as the World Cup. Others have digital signage projects due to complete during the year. However, its claimed other markets will continue to see declines due to lack of credit, public investment or both.
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