Sony cameras to provide 3D action for the FIFA 2010 World Cup in South Africa
Paul Milligan, December 8, 2009
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Sony and FIFA have announced an agreement for selected games of the 2010 FIFA World Cup to be shown in 3D, the first time the technology has been used at the World Cup. Up to 25 matches will be produced using Sony’s 3D cameras. The footage will be shown at FIFA ‘fan fest’ public viewing events in seven cities around the world.
The seven cities to have public viewing events are Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney.
Viewers will be able to watch promotional trailers for the official 3D film of the World Cup in 3D at retail outlets (including Sony stores) selling Sony products around the world.
Sony Pictures Home Entertainment also plans to produce and distribute the official 3D film on the Blu-ray Disc and other formats.
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