AV distributor RGB adds YCD software to digital signage portfolio

YCD Multimedia provides digital media technology for the retail, hospitality, food services, financial and automotive market sectors.

YCD’s product portfolio comprises YCD Player an integrated audio/video onsite content playback system; YCD Platform, a web-based, media management and distribution platform for  programming, scheduling and remotely distributing audio and visual content, and YCD Ramp – a real time ad management platform for production, distribution and optimization of in-store digital media campaigns.

Caroline Britt, MD of RGB Communications comments, ‘We are seeing an increased demand for digital in-store marketing. Customised music and commercial messages substantially enhance the customer experience, creating an exciting and stimulating experience that can lift sales overall, as well as on featured products.’