Digital signage provider Ocean Outdoor to reach millions with the LED Silver Screen on London’s A4/M4
Paul Milligan, November 17, 2009
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Ocean Outdoor has unveiled the Silver Screen, the largest digital advertising screen to be seen on the A4/M4. The digital outdoor advertising tower, which uses LED technology, is situated to take advantage of the large volumes of traffic heading into the capital and out towards Heathrow airport.
An estimated 4.3m drivers use this stretch of the M4 every month.
This is the first in a series of LED screens that Ocean Outdoor will be unveiling across locations in the capital before Christmas. Ocean’s portfolio of sites includes the IMAX at Waterloo, and Europe’s largest digital media wall, located near Liverpool Lime St station.
Ocean Outdoor’s CEO Damian Cox commented; ‘The Silver Screen will provide advertisers with an unrivalled showcase employing the latest high resolution screen technology to truly allow their campaigns to shine. We are committed to evolving the outdoor market through high quality, unique locations like this digital tower that will allow brands to communicate with commuters through an impactful and dynamic platform.’
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