Market researcher company Meko hires Andrew Barker as analyst director
Paul Milligan, November 6, 2009
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Meko Limited, the market research and consultancy company for the European electronic display industry, has appointed Andrew Barker as analyst director. He was previoulsy head of digital displays and TVs for ViewSonic Europe and prior to this head of all PCs, workstations and monitor products at Fujitsu Siemens.
He is the former head of e-Business for Xerox Europe where he created the strategy and implemented the Xerox ‘charge’ for e-Business. As part of this he set-up the Xerox TeleWeb channels to sell copiers, printers, monitors and supplies direct to the end-user.
In 1999 Andrew was head of channel strategy for Compaq Computers EMEA based in Munich. There he oversaw Compaq’s main strategic project reviewing their approach to channels in the internet age.
Andrew is also the former marketing director of Virgin Retail and re-drew their strategy and store look to become the Mega Music, Mega Video and Mega Game stores is use today. He also created the strategy for the Virgin Game Stores and went on to found Game Ltd (the specialist computer and game stores).
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