ISE 2010 to offer audio demonstration rooms for the first time
Paul Milligan, October 16, 2009
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For the first time at next year’s event, Integrated Systems Europe (ISE) will offer audio demonstration rooms, located in the upper floors of the Amsterdam RAI’s Elicium building. The areas will allow exhibitors the chance to demonstrate their audio technology in a controlled, invitation-only environment.
ISE prides itself on being a ‘quiet’ show where attendees can talk business without competing with high levels of sound, said ISE MD Mike Blackman.
‘We have been aware for some time that many audio exhibitors would like to be able to demonstrate their systems at higher sound levels than our show floor policy permits.’
ISE are offering 12 rooms from 27 to 40 square metres, all are fully sound-proofed and air-conditioned. They are accessed from Hall 12 of ISE, which is itself centrally positioned and acts as the main attendee artery between the two ‘halves’ of the RAI.
‘Audio demo rooms have been a big feature of InfoComm shows in the US, where they allow consultants and contractors to assess the sound quality of new commercial audio products in a very precise way. But these days, the sound levels of home theatres are equal to, if not greater than, those of some public spaces. So, whether an ISE attendee’s interest is in commercial installation, rental and staging, or home theatre, we believe our audio demo rooms will have something to offer them,’ added Blackman.
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