Scala provides digital signage check-in touchscreen technology to more than 70 hotel lobbies
Paul Milligan, October 15, 2009
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Konvergence, a partner of Scala, has launched an interactive touchscreen digital media network in more than 70 hotel lobbies across Northern Italy’s Riviera Romagnola.
The systems will use content-on-demand software to inform customers about attractions including restaurants and retail businesses.
Konvergence will also control the data collection from the network.
‘For as long as most of us can remember, when we visit a new destination, the primary source of local information has always included a hotel’s leaflet dispenser,’ said Konvergence marketing and sales manager Patrizia Cicognani.
‘Working with marketing agency MuchMore, we looked at the model and realised there are many better ways to offer user choice and operational and commercial benefits.’
