RAI Amsterdam Conference Centre installs Scala digital signage network

RAI Live! is controlled centrally at Amsterdam RAI by a team of five full-time staff in partnership with QYN which provides ongoing software and maintenance services to RAI.
 
QYN’s system delivers a digital network that uses a variety of output devices (fixed screens, mobile screens and LED lighting). QYN identified key visitor “journey points” that influenced screen placement and content. RAI’s internal team creates content using pre-designed templates for way-finding, sponsorship and other information. They can also include news feeds, event updates, local weather and flight times.
 
Amsterdam RAI has eight separate entrances for different events, a mix of permanent screens and freestanding, dual-sided mobile screens (“flexible icons”) provide information, way-finding and commercial messaging relating to a specific event.

Across 11 halls, RAI Live! provides visitors with screen-specific way-finding to lead them to their destination and to prompt a visit to a particular meeting, conference, stand or brand. Content can be updated in real time to ensure that as the venue changes in use throughout the day, necessary changes are reflected on the screen network automatically.
 
The screens in the conference areas and meeting rooms provide up-to-date notifications about upcoming presentations, workshops and breaks.
 
Amsterdam RAI features 11 interconnected halls, 25 conference rooms and 87,000 square meters (more than 900,000 square feet) of exhibition space for public and commercial use. Each year, Amsterdam RAI hosts over 500 events, 120 trade shows and caters for over two million visitors.