Jack Morton launches virtual platform

In a recent study of over 400 marketers conducted by Jack Morton, 82 per cent said that their ‘organisation could increase revenue by better leveraging experiential strategies to engage employees, business audiences and consumers online.’ Yet 64 per cent cited the ability to ‘integrate live experiences with virtual/online or other marketing experiences’ as a key obstacle to successfully deploying experiential strategies for their organisation.

Josh McCall, chairman & CEO of Jack Morton said, ‘Virtual experiences are a vital and permanent part of the experiential space, one that can greatly enhance and extend a live event.  As such they need to meet the same high standards we have for face-to-face experiences.’

To head up Jack Morton’s virtual experience platform, they have appointed Chris Haff as director of technology solutions and head of its Digital Studio. Chris joined Jack Morton with 20 years’ experience as a technologist and marketer. Most recently he was director of technology for Cramer, a Boston-based event agency, where his clients included Covidien, Novartis and PriceWaterhouseCoopers.

‘The marketplace is flooded with templated solutions that simply swap out images and call it customisation,’ said Chris Haff. ‘We felt we had a responsibility to build our own platform, one that allows for easy customisation and on-brand experience design for our clients.’