Maverick begins European expansion
Paul Milligan, June 8, 2009
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Distributor Maverick has announced plans to expand in Europe and has opened a Spanish office for the Maverick and Hotlamps brands. The company hopes this first step will help to establish Maverick as a Pan European brand.
Jon Sidwick, Maverick MD, commented, ‘Tech Data (Maverick’s owners) operates across 16 European countries and sells a range of a-v products in every area. These sales deliver a great platform to grow into more value add areas. We will use the Maverick brand where we are investing in building a true value add business. In Spain we have recruited an established a-v distribution team with fantastic product knowledge and long standing reseller relationships, this enables us to launch Maverick to the Spanish dealer base as well as Hotlamps.’
The brand set offered in each country will be relevant to the local market. Hotlamps is now live in four countries with local sales teams and the roll-out will continue with four more countries due to go live in the next two months.
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