Jack Morton signs up for Army service

The campaign is actively targeting 16-21 year olds and will take place at 16 events across the UK beginning in June and running to October.  The events will also feature at air shows, festivals and skills days.  Attendees will include those individuals who have already taken part in the online experience and who have received special invitation to the events.

Jack Morton won the role following a five-way pitch managed by the COI.

The ten minute experience will involve a bespoke design of six pods housing five digital tasks reflecting the Army values of mental and physical fitness, leadership and teambuilding and will allow attendees to , test their Army skills.  The tasks will include taking control of a Challenger II tank at night, defusing an unexploded ordnance using a robot device, piloting a UAV over enemy terrain, running through a series of challenges with a virtual squad of soldiers and testing out a future weapons system with a 3D head tracking targeting interface. Performance will be logged via RFID wrist bands and attendees will receive a debrief post the completion of the tasks from actual Army personnel, giving them feedback on their performance. 

Jack Morton is also creating a virtual reality experience to be used in venues such as schools, colleges and retail outlets.  This will utilise existing army training simulator software which will be adapted for use with virtual reality headsets.  Both strands of the experience will be managed and produced by Jack Morton and staffed by Army personnel.