Jewellery line launched in virtual reality
Paul Milligan, June 1, 2009
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New jewellery brand roque is to debut its first ever collection using Holition, a 3D virtual reality application at Coutts London Jewellery Week (6-14 June). Customers will be able to stand in front of a webcam and watch as the 3D jewellery merges in to real time video of the person who can move and view the virtual jewellery from every angle.
The Infinite possibilities range of gem-set jewellery is based on an interchangeable setting which allows gemstones to be swapped to suit the wearer’s outfit, occasion or mood.
Holition allows users to try on jewellery virtually and swap gemstones at the touch of a button. 3D viewing is possible when the user wears a symbol on thier finger and stands in front of a webcam. On screen the technology merges the 3D jewellery into real-time video of the person so that the jewellery, in this case a ring, can be viewed from all angles as the user moves their hand.
Jane Farnsworth of Jewelogic, Project Manager of roque’s launch commented: ‘Holition allows roque’s clients to experiment with the unique interchangeable gemstone mechanism by ‘trying on’ different stone combinations in a virtual environment. Furthermore, the ability to use the software online is a huge benefit and one which will undoubtedly bring a novel and exciting new experience to roque’s clients.’
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