Sony wins 1,500 screens d-cinema contract
Paul Milligan, May 25, 2009
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Sony has struck a deal with Regal Entertainment to provide the world’s largest motion picture exhibtor with 4K digital projection systems across its entire circuit over the next 3-5 years, which will create the most extensive 4K deployment to date.
Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony’s dual-lens adaptor technology.
Gary Johns, vice president and head of Sony Electronics’ digital cinema business said, ‘Regal has always been at the forefront of merging technology with entertainment to create a dynamic movie-going experience, the innovative design and capabilities of the 4K projectors are a perfect fit for supporting their commitment to deliver not only the highest-quality 2D and 3D digital projection, but also alternative content, live theatrical events and more.’
Sony 4K projectors produce 8.8 million pixels, 4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than consumer high-definition televisions.
The Regal and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organisation formed in 2007 by Regal Entertainment Group, AMC Entertainment and Cinemark USA, Inc. DCIP is charged with planning and implementing the deployment of digital cinema.
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