InFocus shifts from IT to a-v distribution channel
Paul Milligan, April 14, 2009
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After 15 years primarily working with IT broadline distributors InFocus has reviewed its UK distribution strategy and moved to an exclusive contract with a-v distributor Midwich.
Midwich will now exclusively supply the complete range of InFocus commercial projectors.
Darren Lewitt, divisional director at Midwich commented on the deal, ‘There is no doubt in our minds that specialist a-v distribution is driving the market growth at the moment. With the introduction of so many new technologies, specialist distributors are needed more than ever. It seemed obvious to us that InFocus needed to adapt to the changes in the market.’
In a wider context, the move reflects the changing landscape of a-v distribution. In the past few months, Sony, LG, Sharp, Philips and now InFocus have shifted their distribution to specialist partners
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