True Colours moves quickly to sign up Electrosonic

True Colours Distribution will work with the newly formed products division to sell Electrosonic’s range of HD media players, multi-image display processors and video and graphics over IP encoders and decoders.

Commenting on the deal, Iain Campbell, sales and marketing director at True Colours, said: ‘This deal is slightly different to a usual vendor announcement because the Electrosonic Group also operates system integration business, a potential competitor to many of our customers. However, the product division of Electrosonic is now a wholly separate entity to the systems integration business so there will be no conflict of interest with our customers. Electrosonic Systems will operate on equal competitive terms when pursuing opportunities developed through True Colours marketing efforts.’