Lighthouse LED sign posts Westfield mall

Large format exterior advertising specialist Ocean Outdoor, which has commissioned three large Lighthouse LED screens for Westfield, at a site close to the complex.
Facing the major Holland Park roundabout, where the busy A402 and A3220 intersect, the three large 12 by 4 panels (12.24m (w) x 3.04m (h) each) R16i/o 16mm outdoor screens, housed in a gigantic, standalone rectangular structure, provide an eye-catching display to a captive audience of thousands of drivers per day as they negotiate the roundabout.
A wide range of exterior signage types compete for attention throughout London, so this installation demanded the ultimate in what is currently available. Lighthouse R16 was the right choice, as it combines an image resolution for the site with 5000 nits brightness, 2000:1 contrast ratio, superior colour reproduction and Lighthouse’s reliability.
‘Holland Park roundabout is a prime advertising site and the management at Westfield naturally
wanted to take advantage of the many thousands of road users which pass the roundabout each
day,’ says Simon Taylor, general manager of Lighthouse’s UK and northern Europe office.
 Content on the screen includes Westfield opening times, advertising for retail outlets within the
centre and advertisements for other attractions in the London area. 
Control for the screens is provided by Lighthouse LIP-KX processors and content is fed from AMX signage players via a 3G system based on a wireless network. The content is managed remotely
from Ocean’s nearby premises in London’s Lancaster Road.
www.lighthouse-tech.com