Smart strengthens EMEA team
Paul Milligan, December 1, 2008
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Smart Technologies has made a trio of appointments to its team serving Europe, the Middle East and Africa (EMEA).
Axel Rosiefsky assumes the newly created position of director, sales operations and services for EMEA, with the mandate to build operational infrastructure in the region to deliver superior customer service.
Frederic Arneodo becomes director, sales for EMEA, and will be responsible for optimising Smart’s channel strategy and performance.
Yvonne Biggins is appointed to the new position of manager, education business development for EMEA.
The appointments are part of a series of strategic steps aimed at expanding Smart’s sales, marketing and customer support activities in the region. Rosiefsky, Arneodo and Biggins all report to Patrick Lelorieux, vice-president and general manager for EMEA.
Smart’s share of the interactive whiteboard product category in EMEA rose to 46.7 per cent in the first three quarters of 2008, up from 43.3 per cent in 2007. Globally, Smart saw a 55 per cent product category share in the first three quarters of 2008, according to data released by Futuresource Consulting.
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