Sony consolidates distribution network
Paul Milligan, October 22, 2008
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Sony has announced changes to its distribution network, a-v distributor Midwich and Imago are to become the primary specialist distributors for Sony in the UK.Following a review of its strategy for the display market in the UK, Sony is now expanding its team and is creating two specialist dedicated teams to cover IT markets and a-v integration.
The IT markets team will be led by Naina Tailor and will focus predominantly on the SMB and education space. It will be tasked with increasing market share and working with Midwich to develop existing and new technologies.
The a-v integration team will be led by Michael Smart and will be working with Imago and Midwich plus new distributors Owl Visual, True Colours and Invision UK to focus on the corporate, higher education, leisure, custom install, system integration and rental markets. The key objective within this area is to increase market share in the installation arena along with further developing its digital signage proposition.
‘As customers’ needs are becoming increasingly diverse, we have decided to focus on our relationships with our specialist distribution to deliver the highest level of expertise and solutions to end users, their experience, reputation and geographical reach will provide a strong platform for Sony,’ commented Raj Pandya, general manager for Sony B2B Channels.
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