Wallflower powers NZ Health TV
Paul Milligan, July 24, 2008
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Wallflower Global of New Zealand are in the final stage of installing Wallflower Dynamic Digital Signage software for Health TV, the largest Internet Protocol TV (IPTV) channel in New Zealand.
Some of the network (of several hundred displays) were installations that were upgraded to Wallflower to replace an existing software package. Health TV is New Zealand’s largest health & lifestyle television channel reaching an audience of 6.8 million viewers annually. It is installed in over 200 medical centre and hospital waiting rooms nationwide.
The Wallflower deployment includes the Symantec Altiris network management package to help aid accurate and efficient delivery of media and schedules to displays.
Health TV produce targeted health related content, which can be delivered and customised for each individual display location. Each screen is effectively its own TV channel allowing relevant content to be delivered to the right location.
All displays are permanently connected to a central management point using the newly de-regulated Unbundled Bitstream Access service.
Future plans for the system include Health TV displays using the Wallflower Alive! Facial Recognition module to provide audience measurement analysis.
