Christie Signs With Avm
admin, March 6, 2008
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AVM has announced a distribution partnership with Christie.
AVM has announced a distribution partnership with Christie.
The distributor will market Christies single chip and three-chip DLP projectors to the a-v reseller channel.
Christies range comprises projectors built for the markets our customers are selling into, from classrooms and meeting rooms, transport and telecoms, through to conference, staging and beyond, said AVM md Mark Nisbet.
Weve chosen to partner with AVM because it has a great degree of technical expertise and projector experience, which means it is able to offer high levels of support to the trade, said Dale Miller, Christie vp EMEA. It has a well established channel selling into markets which are important for our continued growth, and which will increase our brand exposure.
Christie will retain a number of direct house accounts, but the bulk of its business product sales within the UK will be through AVM, the company added.
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