Optoma Links To Midwich
, February 28, 2008
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Midwich is to distribute Optoma projectors from March 3.
Midwich is to distribute Optoma projectors from March 3.
The distributor is being tasked with the delivery of incremental growth for Optoma’s B2B solutions in existing channels including corporate, pro a-v, education, SME and leisure.
InVision UK, Midwich’s sister company, will help Midwich target the custom install (CEDIA) market with Optoma’s Themescene brand, while Midwich will also leverage its strength in the entry-level consumer market to create additional opportunities for the Optoma brand of consumer projectors.
We believe that the Optoma brand will offer solid fundamentals such as channel stability, channel investment, profitable growth, flexibility and creativity, said Darren Lewitt, divisional director at Midwich.
We have actually been talking with Optoma for about six years now and both parties feel that the time is right to move forward. We are all very excited about this new development. Optoma has a strong portfolio of twenty-two B2B projectors and a number of impressive consumer solutions. Our Whichlamps division will also stock genuine UK sourced Optoma lamps.
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