Screenvision goes for digital cinema

Sales strategy for media agencies and advertisers given a boost

The space broker has always placed enormous value on bringing its services as close as possible to its clients. That is why it decided to provide a viewing room equipped for 35mm, digital and 3D projection. Screenvision’s aim is to let clients see their advertisements exactly as they will be shown to the public by recreating the complete cinema experience, and offering them the chance to enter into a form of entertainment that is all about emotion. The benefit offered to clients is the chance to grasp the impact of their ads and check that they are happy with the content in real cinema conditions.

“The use of the digital format in cinemas is increasing rapidly”, says Clément Beauvalet, Deputy Managing Director in charge of development at Screenvision. “We therefore needed to be properly equipped. This viewing room adds a new dimension to our relationship with all our partners – advertisers, media agencies and distributors. It also strengthens our role as a pioneer in digital cinema advertising in France and enables us to support cinemas through this major transition. For example, to support the emergence of full-length feature films being shown in 3D, we have recently started offering advertisers 3D content, which we can show them thanks to the viewing room. We now have the most tangible ability of convincing them.

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